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Archive for November, 2006

PPC advertising versus Organic search engine results.

Wednesday, November 29th, 2006

PPC or Pay Per Click advertising is something you may or may not know much about.  When searching for a term on a serch engine, results on the far right side of the page are results that appear there by businesses paying for them to be there.  The results on teh left side of the pageare there for organic reasons.  These reasons are frequent updates to the website, usability, blogging, etc.  There really are many factors that go into getting a website to the top of search engine results.  First PPC, the way PPC works is that the owner of the website places ads through Google for instance & literally bids on clicks.  You can bid anywhere from $.01 up to well, as high as your competitor is willing to go.  The higher you bid, the higher your ranking for those keywords will show up on search engine results.  When a visitor then clicks on your website through the ad, you pay for that click maybe a penny maybe a couple hundred dollars.  It seems to be common sense then that you want your website to show up on the left rather than the right in results.  For one, it’s virtually free & two, studies show that users typically look on the left of the screen rather than the right.  So, maybe you have mastered one or the other methods of getting your website noticed.  Now how many visitors come to your website?  More importantly, how many of those visitors become customers or qualified leads?  Information you should know, Information you need to know.  That’s where StatsAdvisor TM comes in.  Receive detailed reports showing you how your visitor found your website & where they went once on it.  Information you will find priceless.  Can you afford not to know? 

Development is winding down and StatsAdvisor TM is taking on a new look.

Tuesday, November 28th, 2006

We are very excited to release our new website tracking software called StatsAdvisor TM.  The program is soon to be released and minor tweaks to the look are taking place.  With a subscription to this service our clients will have detailed information, priceless information about the activity on their website.  StatsAdvisor TM will lay out detail such as where your visitors are coming from, where they are going.  Do your potential customers have difficutly on a particualr page of your website?  How would you know?  StatsAdvisor TM can direct you to the answer.  You will see if visitors leave your web site on a certain page, and if their is a common trend.  This type of information leads to a remedy.  Customers, profits, leads, may all be getting lost somewhere on your website.  It could be a simple fix, you just don’t know the problem is there.  With guidance from professionals like Effect Web Media, Inc.  you can grow your website into a successful tool and an aset to your business.  Tracking is such an easy thing to do. 

A website is a wise investment when it is built correctly and you can see it’s results.

Tuesday, November 7th, 2006

We can’t imagine investing in anything without seeing a return.  So why would anyone invest in a web site but have no idea what it is doing for them?  StatsAdvisor TM has the answers to all your website questions.  Receive a convenient email explaining everything to you from: what keyword did your visitor use to find your website to where did they go once on your website.  It is information you can not do without.  Sign up today for updates and information on a service you can’t do without.

What is your website doing for you?

Monday, November 6th, 2006

What is your ROI on your website?  If you cannot answer this question with complete confidence, we can help.  Where do visitors that come to your website come from?  How did they find your website?  What search engine did they use & what keywords did they use to find your website?  Once on your website, where did they go?  Did they fall off anywhere in particular on your website?  These are all questions you should have answers to.  StatsAdvisor TM will email all this information directly to you in easy to understand terms & visual aid.  Not only is this information priceless from a ROI stand point, but it is also a means to a rememdy on your website.  Imagine knowing that 80% of visitors drop off on a certain page, you now have a place to start.  With the help of a website development proffesional, improvements can be made & you will see the results.  It makes good business sense to team up with a product such as StatsAdvisor TM.  In fact, it’s a service you can’t afford not to have. 

Although tracking your website is essential, it is just a part of the process.

Wednesday, November 1st, 2006

You have discovered that you are able to track every aspect of your website & decided to try it.  Good, this is the first of important steps to success.  Now that you have your information, what does it mean?  What if it is obvious that users are getting ’stuck’ at a certain point of your website.  That’s where the help from a professional website developer comes in.  This is why StatsAdvisor TM & Effect Web Media, Inc. are a perfect pair.  We track the results of your website for you, deliver them to you in simple terms & visuals, then we assist you on what to do next.  There are many places out there offering to track your websites results, but what after that?  It is like trying to figure out how to fix an engine problem without knowing how it really works.  Leave the work to the professionals & you are guarenteed to see the results & a return on your investment.  Sign up today!

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